Glyphix. The creative group you thought you’d never find.
Vehicles.
Segments.
Special Sauce.
Apeelz
Practice Safe Computing
Sometimes, the planets align and you get handed a project like Apeelz: an idea elegant in its simplicity, practicality and usefulness. Mac owners are notoriously particular about their computers-- both the insides and the outsides-- and that’s where Apeelz came in. Apeelz were a very thin sheet of a flexible, naturally clingy, self-healing material die cut in the exact diagram and shape of each section of an Apple laptop. This innovative product protected laptops from scratches or mars in almost any way; special die cuts were provided for wrist guards, track pads and more. A limited budget meant upping the “bang for the buck” factor exponentially so retail was out. Instead, Apeelz went directly to its market via on-line sales through its website. The initial response was good, and word of mouth changed that to really good. So good, that it caught the notice of Apple who promptly had lawyers sending letters with phrases like: “copyright infringement” and “cease and desist”. Unfortunately, this time, Goliath won.
Beckman Coulter
Measuring Success
Beckman Coulter is a company whose success is measured on a moment-to-moment basis and in the smallest units imaginable. As a leading manufacturer of highly sensitive and precise biomedical testing instrument systems, tests and supplies, BC has over 200,000 systems installed and providing essential information to medical practitioners around the world. With credentials like that, you can imagine the quality they expect from their vendors. Fortunately, Glyphix was able to meet and exceed even their exacting standards when we created the design and information architecture for their website.
C.H.E.E.R.S.
Because It All Starts With An Idea
Entrepreneurs are the life’s blood of this business. Yet there are agencies that won’t work with them preferring instead to stick with a “known” client. At Glyphix, we say: “bring ‘em on!” These are the clients who will truly partner with you in their venture. CHEERS was just such a client. As the “green” revolution started rolling, these entrepreneurs saw the connection between energy efficiency and the homebuilders’ and homeowners’ wallets, and the California Home Energy Efficiency Rating System was created as a way of directly tackling that problem. CHEERS is an advanced data collection processing system that will measure, record and analyze the energy usage in a home and help figure out ways to curb that usage, protecting the environment and the developers’ or homeowners’ budgets. We’re proud to have been there at the beginning to help CHEERS with everything from their corporate identity, brochures, POP displays, on-site signage, a sales training program and a highly interactive website.
Ervin Cohen & Jessup LLP
These Lawyers Are No Joke.
Lawyers are ____. Sure, you could fill the blank with a few choice words we won't reprint here, but you could also use descriptions like "professional," "conservative," "staid" and "strait-laced." The attorneys at Ervin Cohen & Jessup LLP, on the other hand, are a little different and they're not afraid to let you know it. The motto of the firm is: “It’s not a common practice,” and their brand-new Glyphix-designed website confirms: “We’re a little different at ECJ." A bold and progressive statement from an unexpected source, sure, but that’s what ECJ is all about. With roots in the Beverly Hills community and a roster of 50+ attorneys, including numerous “Rising Star” and “Super Star” lawyers in varied practice areas, ECJ really isn’t a common practice. For ECJ, Glyphix has redesigned their website, corporate brochure and other communications, newsletters, invitations, announcements and even their holiday card. For a bunch of suits, they’re a great firm to work with.
inQ
Closing The Deal Again and Again
inQ, now known as TouchCommerce, is an absolutely amazing company with a unique service to offer. Stated as simply as it can be, inQ, will become Company X’s back room and off site sales force by converting casual shoppers into actual buyers and up sell actual buyers into spending more. With a focus on the telecom/cable, financial services and retail industries, inQ boasts an impressive track record of performance. For Glyphix, inQ was a complete soup to nuts branding opportunity; and we took full advantage. Glyphix designed everything from the corporate identity and stationary package to brochures, collateral and corporate communications to ad campaigns and their website.
insync Technology
No Singing. No Dancing. Just Solutions.
With the seemingly endless tech boom of the mid-90s, it appeared as though new technology-based companies were springing to life on an hourly basis. The question, from a purely marketing perspective, became how to distill the essentials of what the company did and make it understandable by low- (or non-) tech decision makers. In the case of insync, a provider of somewhat esoteric services to companies by way of forensic accounting, (told you it was esoteric); accounting software recommendations, online security issues and more. Our solution was to downplay the tough to understand parts and focus on getting potential buyers to recognize the net benefits insync would provide to them. The clarity that direction provided carried over into Glyphix’s work the corporate identity package, brochures, sales collateral materials and web design.
Lancelot Real Estate
It’s Only A Flesh Wound
Being the big fish in Los Angeles’ cutthroat commercial real estate pond means an endless cycle of networking the players, repping the right properties, negotiating, making the deals, making sure the deals don’t fall out, and collecting the big commission checks. That kind of player deserves to be at least a little showy-- but classy, not flashy. The identity Glyphix did for Lancelot is just that. The logo incorporates the image of a mounted knight with his pennant high in a rich gold color against a field of earthy brown. The stylized font augments the intended feeling. Overall, the name and corporate identity is evocative of the kingdom of Camelot. A listing any broker would love to have.
Montage Development
Glyphix Hits A Home Run
Montage builds homes. Glyphix markets those homes. Families buy those homes and move into them. Everyone lives happily ever after. It’s a success story that’s been going on for over five years with no end in sight. More specifically, Montage Development builds single-family residential home developments all across Southern California. Each of these “Montage villages” are also unique unto themselves, some with community swimming pools, pedestrian paseos, or clubhouses. And all constructed to an exacting standard. This business relationship has helped sell hundreds of homes to families at affordable prices. For Glyphix working with Montage means a great deal of work on each “village”, plus an open minded and cooperative management team willing to try different marketing approaches to get their message out. Everything from website design, outdoor and print ads to direct mail pieces, collateral materials and corporate newsletters have been designed by Glyphix. In a market like we've been experiencing lately, we are particularly proud of the ongoing success of our relationship with Montage. As long as Montage keeps building homes, we’ll be there to make sure they get sold.
Qi-Te House
Just Go With The Flow
One of the great things in this industry is that everywhere you look and everyone you meet can be a potential client. At Glyphix we’ve had the opportunity to work with clients that came to us in some pretty unique ways, for example: friends and family; contacts at religious institutions; even walking through a mall on the weekend garnered us a fun, long standing account. But, I think the most unique way is through a hobby. One of the partners at Glyphix stays in shape by practicing a grueling physical regime including a lot of the martial arts. He started attending classes and sparring as one of a class of students studying under a master located in Santa Monica. Well, one thing leads to another and shortly thereafter Glyphix is working on a logo, collateral material, packaging and a website for QI-TE, a blend of tea intended to strengthen and enhance a student’s abilities. As the wise men say, “everything happens for a reason”.
The Walt Disney Company
The Mouse Is Calling
If there’s a bigger name in entertainment than Disney, we can’t think of it. And when the opportunity to work with the biggest name in the entertainment industry comes along, grab it. At Glyphix we were able to work with The House of Mouse on a web portal for their Walt Disney Studios division which is responsible for the marketing and promotions for the studios’ “tent pole” movies; “tent pole” being an industry term for big budget, usually summer and holiday films that have the best shot at becoming hits.
