Glyphix. The creative group you thought you’d never find.
Vehicles.
Segments.
Special Sauce.
A.H.T.
Glyphix Cures A Case of Multiple Identities.
Sometimes when a company grows too quickly and has multiple divisions it can appear as though each division is a company unto itself. Advanced Hi-Tech Corporation was in this condition when they started working with Glyphix. AHT was a large company comprised of six divisions, each with their own look and feel. This condition was hurting AHT in the marketplace by making them appear to be a much smaller company than it actually was.What AHT lacked was a cohesive look that would provide the connection between each division under the AHT umbrella of companies while allowing each division to keep it’s own identity. After a redesign of AHT’s corporate brochure, sales sheets for individual products by division, presentation folders, and more, Glyphix provided that link.
Broadstream
Bridging The Digital Divide
Another tech company, BroadStream, provided secure point-to-point data transmission between users. The idea behind their corporate identity was to show two seemingly disparate items joining together like interlocking puzzle pieces; two things coming together, as in a point-to-point data transmission. That shade of blue was chosen as a play on part of the client’s name, Broad STREAM, and intended to evoke an image of water.
Digital Insight
A Look Behind The Curtains
Digital Insight is a company whose strength really is in numbers: 5,000 financial institutions, 7,000,000 small businesses, and 25,000,000 individual consumers currently use their products. Digital Insight is the leader in providing online banking services to mid-market banks and credit unions and offers a host of applications for consumer and business banking online.Glyphix worked with DI on numerous projects, including trade show booths and support collateral, ad campaigns (for DI as well as individual banks that contracted with DI), a DVD of digital assets which provided support collateral to member banks, customer promotional materials and contests, website, and much more.Obviously Glyphix can’t take all the credit for their meteoric rise, but the years in which Glyphix and DI worked together, were DI’s most productive; at least, that is, until they were bought by Intuit in 2007.
Extensis
There Are HOW Many Helveticas?
Fonts are a big deal, and the right font can make or break an entire campaign. (Whether you agree or not, it’s an absolute truth. Ask a designer.) Suitcase Fusion, from Extensis, is arguably the best known font management application available today. When Extensis decided to add an online font store to the Suitcase Fusion interface, they contacted Glyphix to develop the font store's functionality as well as the user interface.Our flexible and intuitive interface design gave users the ability to perform elaborate font searches, create "wish lists" from those search results, and purchase those fonts without ever leaving the Suitcase Fusion application. Because fonts are indeed a big deal, but being able to find and purchase those fonts easily is an even bigger deal.
Greenflash Technologies
This Will Make Your Garden Grow
Green Flash, a start-up company, is an amazing agri-business product that is highly technical but does a simple job; and it does that job incredibly well. Our challenge was to create a corporate identity that could be symbolized by something simple and universal so that it could be utilized in sizes ranging from very small to very large and visually translate across languages and cultures.The logo chosen was a stylized, lower case g that incorporated a leaf design - simple and universally recognizable. Once the corporate identity was set, Glyphix used it as part of the packaging/labeling of the GreenFlash product, as well as corporate literature and collateral materials.
Secos
A Real Protection Racket
In our kick-off meeting, "strength," "security" and "protection" were the adjectives used by the folks at Secos in relation to their security software product. Secos, a Japanese based company, needed a corporate identity that could convey just that. The image of a classical Roman warrior holding a shield in a defensive position worked. And it worked on the secondary level of being iconic, unique and unmistakable, and conveying the right message in any language and at any size.
WiFi Seeker
It Says What It Does and It Does What It Says
The secret to great packaging is this: there is no secret. Instead, there are focus groups and surveys and data gathering and analysis and revisions and then more focus groups and…well, you get the picture. Packaging should not be complicated; it should be simple and evocative; which is what Glyphix did for WiFi Seeker. A simple product with a one-button operation, the WiFi Seeker was created to point laptop users in the direction of the strongest WiFi signal.The elements Glyphix used in creating their packaging were equally simple, a hand drawing of a man with rolled up sleeves indicating a worker, his pose is strong, bold and towering compared to the cityscape in the foreground. Yes, thanks to the WiFi Seeker, this everyman worker can continue being productive with his laptop despite the best efforts of the city to thwart him. Technology triumphs once again.
inQ
Closing The Deal Again and Again
inQ, now known as TouchCommerce, is an absolutely amazing company with a unique service to offer. Stated as simply as it can be, inQ, will become Company X’s back room and off site sales force by converting casual shoppers into actual buyers and up sell actual buyers into spending more. With a focus on the telecom/cable, financial services and retail industries, inQ boasts an impressive track record of performance.For Glyphix, inQ was a complete soup to nuts branding opportunity; and we took full advantage. Glyphix designed everything from the corporate identity and stationary package to brochures, collateral and corporate communications to ad campaigns and their website.
insync Technology
No Singing. No Dancing. Just Solutions.
With the seemingly endless tech boom of the mid-90s, it appeared as though new technology-based companies were springing to life on an hourly basis. The question, from a purely marketing perspective, became how to distill the essentials of what the company did and make it understandable by low- (or non-) tech decision makers.In the case of insync, a provider of somewhat esoteric services to companies by way of forensic accounting, (told you it was esoteric); accounting software recommendations, online security issues and more. Our solution was to downplay the tough to understand parts and focus on getting potential buyers to recognize the net benefits insync would provide to them.The clarity that direction provided carried over into Glyphix’s work the corporate identity package, brochures, sales collateral materials and web design.
