We started with a distinctive redesign of the packaging system for the popular multimedia suite from global software giant Nero. The Nero 12 Suite packaging is composed of the colors of every individual application in the suite. Gloss varnish on some of the stripes adds richness and subtle depth.The packaging for the ﬂagship Nero 12 Platinum collection sets it apart from the rest of the Nero 12 line. The stripes are printed in tints of black on top of a chrome foil base. The elements combine for a stunning package worthy of this ﬁrst-class product. We then went on to create a brilliant new interface (Patent Pending!) for the Nero Kwik Media application. And there is still plenty more to come for this ongoing project.
The secret to great packaging is this: there is no secret. Instead, there are focus groups and surveys and data gathering and analysis and revisions and then more focus groups and…well, you get the picture. Packaging should not be complicated; it should be simple and evocative; which is what Glyphix did for WiFi Seeker. A simple product with a one-button operation, the WiFi Seeker was created to point laptop users in the direction of the strongest WiFi signal.The elements Glyphix used in creating their packaging were equally simple, a hand drawing of a man with rolled up sleeves indicating a worker, his pose is strong, bold and towering compared to the cityscape in the foreground. Yes, thanks to the WiFi Seeker, this everyman worker can continue being productive with his laptop despite the best efforts of the city to thwart him. Technology triumphs once again.
Karma Krunch is a small, local food company that distributes bags of a delicious confection of puffed corn coated in caramel and topped with a drizzling of chocolate. A company with a strong sense of social consciousness, Karma Krunch donates a portion of every bag sold to charity. Glyphix stepped in and helped Karma Krunch with a new label design more suited to the multifaceted nature and philosophy of the company and product than what they had before.
Two of the great things about this business is the diversity of projects we get to work on and innovative products people come up with that need design and marketing work. Coffee Tea or Me is a local manufacturer and distributor of a full line of skin care and beauty products for men and women with coffee as an ingredient.Apparently coffee is beneficial in fighting cellulite, exfoliation of dead skin cells, and in making hair soft and shiny. Glyphix worked with Coffee Tea or Me on their product labeling and packaging.
Stansport is a manufacturer and distributor of camping and other outdoor recreational activities products. Since working with Glyphix on a new logo design and some product packaging, Stansport has become a staple in the industry and can be found in stores nationwide.
Morpheus is a really cool name and there’s no sense in even trying to deny it. Say it; Mor-phe-us. It rolls off the tongue with a pleasant mixture of vowels and consonants arranged in a rolling, rhythmic set of syllables. According to mythology, Morpheus is the god of dreams…there’s that “really cool” thing again.So, an indie label featuring the music of The Rat Pack, torch songstresses and jazz named Morpheus Music has got to have a logo, album covers, print ads and a website that makes you step back and say; “Whoa! That’s pretty f***ing cool.” Mission accomplished!
When a local entrepreneur partnered with a supplements biochemist, they came up with a revolutionary new joint health supplement for dogs. When they partnered with Glyphix, they got everything they needed to bring this new product to the public.We created the company name (Pet Research), the corporate personality, the product name (Wag), the tagline ("A scientific approach to a vibrant companion"), the packaging, the shipping boxes, and various printed collateral. The product name, Wag, puts a friendly face on all the lab data, aided by a vibrant and colorful mascot named Strobe.