Glyphix. The creative group you thought you’d never find.
Vehicles.
Segments.
Special Sauce.
Davis Colors
Concrete Ideas
A Glyphix client for over 10 years, Davis Colors is a subsidiary of the giant Rockwood Holdings conglomerate, and they manufacture and distribute pigments for concrete, mortar and paints as well as associated products such as sealants. As the company has grown over the past decade, Glyphix has designed several websites to reflect Davis Colors' changing needs and evolving identity.The newest website, which went on-line late in 2008, focuses on showing customers the potential uses and practical applications of Davis Colors' line of products. The user-friendly interface makes it simple for any customer to choose from a palette of colors or develop one of their own, see how it would look in real life, then find a supplier and place an order.For people in the construction industry, the site makes it easy for them to spec Davis Colors right into their projects. The result is strong and steady growth in site traffic and increase in visibility.
Lavi Industries
Historians Dispute Ad Campaign
Every business owner likes to believe that their company is great, interesting and exciting. In turn, every ad agency or marketing firm is willing to let them, no matter how mundane the service or product the company offers actually is. Such was the case with our client, Lavi. Lavi manufactures and distributes the Beltrac; a series of short pylons attached at top by a belt that unwinds as the pylons are stretched across short distances.These devices are used as dividers and to create artificial “lanes” for the direction of foot traffic in places like airports and theaters. Taa-daa! Not terribly glamorous, but effective, efficient and necessary. The marketing of this product is through industry magazines that are typically full of boring, boxy, ads with little bounce or excitement to them.And that’s where Glyphix pivoted and went in the opposite direction. Using clever humor in placing Beltracs in odd or unexpected places, such as those seen over there to the left, immediately set Lavi and the Beltrac apart from almost anything else in the publication. The marketing campaign, comprised of a series of ads and direct mail pieces, became so popular and successful that Lavi’s clients started requesting posters of the ads to hang in their offices.
