Glyphix. The creative group you thought you’d never find.
Vehicles.
Segments.
Special Sauce.
21st Century Insurance
The Big Leagues
Glyphix had been in business for a few years when the chance came for us to start playing on another level; 21st Century Insurance was shopping for a new creative agency to handle their entire account. Up to this point Glyphix had done a good number of projects for well-known clients, but those were usually limited to specific projects so working with a high profile client wasn’t new to us, but handling an entire account was.After learning that Glyphix had won the account, we faced the problem of how to handle it. We added staff, reorganized our internal structure, and braced ourselves for the challenge of our collective careers. During the four-year period that Glyphix had the 21st Century Insurance account, we did virtually everything that could be done as it relates to marketing, including ads, direct mail, television, outdoor, collateral, corporate communications, and so much more.The scope of our work encompassed everything that 21st needed or could have a need for – soup to nuts, A to Z, alpha straight through to, and including, omega. There’s no question the account challenged and taxed us, but it also helped to make Glyphix one of the best design/marketing/communication firms in the area.
Farmers Insurance
Ever Wonder Where “User Friendly” Comes From?
As they were preparing to re-engineer their massive policy processing system, Farmers Insurance, one of the largest insurers in the country, realized that no matter how much time or money they spent developing the perfect back end to their system, it would mean nothing if the front end user interface was too challenging for their agents to use.They brought Glyphix in to design and develop a functioning proof of concept user interface that tied several of Farmers' disparate systems into one seamless site. That proof of concept served as the basis for live user testing, as the core of presentations intended to secure more internal funding, as a test bed for how several divisions could work more closely together and as a clear specification used by IT to generate accurate cost estimates to build it.
Safeway Insurance
Fifty Years of Security
Glyphix has been handling the Safeway Insurance account for several years now and has created and produced work in most every manner and medium imaginable, including direct mail, billboards, bus shelter posters, bus signage, corporate communications and collateral to policyholders, in office POP displays, brochures, welcome kits, trade show graphics and collateral, and more.For a promotional campaign using “Blanco”, star of the Chicago Fire major league soccer team, Glyphix designed new Safeway signage for Toyota Park, the stadium of the Chicago Fire, produced television commercials, radio and print advertising in English and Spanish, created digital media for use during Fire home games, developed supporting materials and a ton of other stuff. All told, it’s been a mutually beneficial, productive, but exhausting, few years.
