Glyphix. The creative group you thought you’d never find.
Vehicles.
Segments.
Special Sauce.
Beckman Coulter
Measuring Success
Beckman Coulter is a company whose success is measured on a moment-to-moment basis and in the smallest units imaginable. As a leading manufacturer of highly sensitive and precise biomedical testing instrument systems, tests and supplies, BC has over 200,000 systems installed and providing essential information to medical practitioners around the world.With credentials like that, you can imagine the quality they expect from their vendors. Fortunately, Glyphix was able to meet and exceed even their exacting standards when we created the design and information architecture for their website.
Royce Medical
Helping Doctors Help Patients
In the medical profession there are a number of revenue streams available to doctors besides fees for service. Doctors can be independent contractors by acting as a sales force for medically related products. Such was the case, and challenge, of working with Royce Medical. In a sense RM was actually two clients in one; they had two different markets requiring two distinct messages delivered in two formats.Royce’s primary goal was to sell their line of high-end braces to doctors who would use them on injured athletic patients. Secondarily was selling the patient on the Royce Medical brand of braces.Two markets, two messages, two formats. For physicians, Glyphix created a series of ads for medical journals raising awareness of the RM brand and alerting doctors to a potentially lucrative revenue stream; complementary trade show graphics were also used. Additionally, Glyphix created a Frequently Asked Questions folder, product sales sheets, brochures and a direct mail campaign.
Syncor
Dressed To Sell
Here at Glyphix, we get the most enjoyment out of our work when it has a definable impact, such as our work with Syncor. Made up of roughly half a dozen divisions, Syncor needed a full rebranding effort in order to provide a cohesive look and feel to all their operations and to position them as an attractive company to Wall Street.So we started at the bottom and worked our way up and by the time we were finished, Syncor and all its divisions had what they needed and more; everything from a new corporate identity complete with style guide, ad campaign and brochures for all divisions to newsletters, corporate communications and outbound/community projects were completely redone.All the pieces meshed and worked both individually and as part of a whole. Now, I don’t want to mislead or over emphasize our efforts, so suffice it to say that Syncor was purchased by Cardinal Health about a year and a half later.
Ultimate Human
I Am Iron Man
The symbiotic relationship between technology and human movement has been around since the first Neanderthal threw a spear. With modern technology, that symbiosis has been perfected in our client, Ultimate Human. UH, is an online, fully customizable, incredibly detailed and highly interactive personal trainer that was developed by a former Navy Seal who also happens to be one of the most highly regarded and sought after personal trainers in Hollywood.The features of this program are too many to mention, but include video clips showing the proper way to do an exercise, an image showing exactly what muscles are being worked, a scheduling calendar, progression charts, and a ton more. Glyphix teamed with UH at a very early stage in their business development and has designed their website, corporate brochure, all corporate communications and collateral material and more. UH is the 21st century version of a can of spinach.
