Glyphix. The creative group you thought you’d never find.
Vehicles.
Segments.
Special Sauce.
A.H.T.
Glyphix Cures A Case of Multiple Identities.
Sometimes when a company grows too quickly and has multiple divisions it can appear as though each division is a company unto itself. Advanced Hi-Tech Corporation was in this condition when they started working with Glyphix. AHT was a large company comprised of six divisions, each with their own look and feel. This condition was hurting AHT in the marketplace by making them appear to be a much smaller company than it actually was.What AHT lacked was a cohesive look that would provide the connection between each division under the AHT umbrella of companies while allowing each division to keep it’s own identity. After a redesign of AHT’s corporate brochure, sales sheets for individual products by division, presentation folders, and more, Glyphix provided that link.
Apeelz
Practice Safe Computing
Sometimes, the planets align and you get handed a project like Apeelz: an idea elegant in its simplicity, practicality and usefulness. Mac owners are notoriously particular about their computers-- both the insides and the outsides-- and that’s where Apeelz came in. Apeelz were a very thin sheet of a flexible, naturally clingy, self-healing material die cut in the exact diagram and shape of each section of an Apple laptop.This innovative product protected laptops from scratches or mars in almost any way; special die cuts were provided for wrist guards, track pads and more. A limited budget meant upping the “bang for the buck” factor exponentially so retail was out. Instead, Apeelz went directly to its market via on-line sales through its website. The initial response was good, and word of mouth changed that to really good.So good, that it caught the notice of Apple who promptly had lawyers sending letters with phrases like: “copyright infringement” and “cease and desist”. Unfortunately, this time, Goliath won.
Barry's Tickets
Making A Case For The Barter System
Budgets are important to an agency, but in retrospect, I wish Glyphix had bartered our services for some of Barry’s Tickets product: Wicked at the Pantages, Lakers seats for the last game of the series, concerts at the Greek, Gibson Amphitheater and more. Instead, we just took their marketing budget and designed on- and off-line direct mail pieces, outbound e-mail blasts and more; all easily updatable by the client for future mailings.
Beckman Coulter
Measuring Success
Beckman Coulter is a company whose success is measured on a moment-to-moment basis and in the smallest units imaginable. As a leading manufacturer of highly sensitive and precise biomedical testing instrument systems, tests and supplies, BC has over 200,000 systems installed and providing essential information to medical practitioners around the world.With credentials like that, you can imagine the quality they expect from their vendors. Fortunately, Glyphix was able to meet and exceed even their exacting standards when we created the design and information architecture for their website.
Broadstream
Bridging The Digital Divide
Another tech company, BroadStream, provided secure point-to-point data transmission between users. The idea behind their corporate identity was to show two seemingly disparate items joining together like interlocking puzzle pieces; two things coming together, as in a point-to-point data transmission. That shade of blue was chosen as a play on part of the client’s name, Broad STREAM, and intended to evoke an image of water.
Davis Colors
Concrete Ideas
A Glyphix client for over 10 years, Davis Colors is a subsidiary of the giant Rockwood Holdings conglomerate, and they manufacture and distribute pigments for concrete, mortar and paints as well as associated products such as sealants. As the company has grown over the past decade, Glyphix has designed several websites to reflect Davis Colors' changing needs and evolving identity.The newest website, which went on-line late in 2008, focuses on showing customers the potential uses and practical applications of Davis Colors' line of products. The user-friendly interface makes it simple for any customer to choose from a palette of colors or develop one of their own, see how it would look in real life, then find a supplier and place an order.For people in the construction industry, the site makes it easy for them to spec Davis Colors right into their projects. The result is strong and steady growth in site traffic and increase in visibility.
Greenflash Technologies
This Will Make Your Garden Grow
Green Flash, a start-up company, is an amazing agri-business product that is highly technical but does a simple job; and it does that job incredibly well. Our challenge was to create a corporate identity that could be symbolized by something simple and universal so that it could be utilized in sizes ranging from very small to very large and visually translate across languages and cultures.The logo chosen was a stylized, lower case g that incorporated a leaf design - simple and universally recognizable. Once the corporate identity was set, Glyphix used it as part of the packaging/labeling of the GreenFlash product, as well as corporate literature and collateral materials.
L.E. Smith Glass
A Company Whose Glass Is Always Full
When Glyphix started working with the L.E. Smith Glass Company it was quickly approaching its 100th year in business. There’s a lot to be said for that type of longevity; it speaks of a quality product, good management and loyal customers, and requires a kind of reverence in its marketing to reflect that.While scouring the company’s thorough and impeccably maintained files, we were fortunate to have found a document bearing the signature of the company’s founder, Mr. L. E. Smith himself, and we knew we had the basis of the company’s new corporate identity. With the style and tone set, we translated it across a wide variety of corporate literature, product catalogues, packaging and more.
Montage Development
Glyphix Hits A Home Run
Montage builds homes. Glyphix markets those homes. Families buy those homes and move into them. Everyone lives happily ever after. It’s a success story that’s been going on for over five years with no end in sight. More specifically, Montage Development builds single-family residential home developments all across Southern California.Each of these “Montage villages” are also unique unto themselves, some with community swimming pools, pedestrian paseos, or clubhouses. And all constructed to an exacting standard. This business relationship has helped sell hundreds of homes to families at affordable prices.For Glyphix working with Montage means a great deal of work on each “village”, plus an open minded and cooperative management team willing to try different marketing approaches to get their message out.Everything from website design, outdoor and print ads to direct mail pieces, collateral materials and corporate newsletters have been designed by Glyphix. In a market like we've been experiencing lately, we are particularly proud of the ongoing success of our relationship with Montage. As long as Montage keeps building homes, we’ll be there to make sure they get sold.
Stansport
Embrace Your Inner Neanderthal
Stansport is a manufacturer and distributor of camping and other outdoor recreational activities products. Since working with Glyphix on a new logo design and some product packaging, Stansport has become a staple in the industry and can be found in stores nationwide.
Western Commercial Bank
A Neighborhood Bank Generates A Lot Of Interest
Becoming a successful bank is a balancing act. If you’re one of the “big boys”, you can rely on the strength of your brand to carry you. If you’re a local bank serving the needs of a specific community and are surrounded by the “big boys” you have to do things a little differently. Glyphix’s client, Western Commercial Bank, took that approach and really worked it to their advantage. As part of their neighborhood outreach, WCB featured the works of local artists in their branch on a rotating basis.Sure, it’s a small thing, but it made the statement to the community that WCB was a part of them, a member of their community. In addition to their corporate identity, collateral materials including POP displays and brochures, as well as a direct mail campaign, Glyphix also designed the frames surrounding the art.
inQ
Closing The Deal Again and Again
inQ, now known as TouchCommerce, is an absolutely amazing company with a unique service to offer. Stated as simply as it can be, inQ, will become Company X’s back room and off site sales force by converting casual shoppers into actual buyers and up sell actual buyers into spending more. With a focus on the telecom/cable, financial services and retail industries, inQ boasts an impressive track record of performance.For Glyphix, inQ was a complete soup to nuts branding opportunity; and we took full advantage. Glyphix designed everything from the corporate identity and stationary package to brochures, collateral and corporate communications to ad campaigns and their website.
insync Technology
No Singing. No Dancing. Just Solutions.
With the seemingly endless tech boom of the mid-90s, it appeared as though new technology-based companies were springing to life on an hourly basis. The question, from a purely marketing perspective, became how to distill the essentials of what the company did and make it understandable by low- (or non-) tech decision makers.In the case of insync, a provider of somewhat esoteric services to companies by way of forensic accounting, (told you it was esoteric); accounting software recommendations, online security issues and more. Our solution was to downplay the tough to understand parts and focus on getting potential buyers to recognize the net benefits insync would provide to them.The clarity that direction provided carried over into Glyphix’s work the corporate identity package, brochures, sales collateral materials and web design.
