Glyphix. The creative group you thought you’d never find.
Vehicles.
Segments.
Special Sauce.
Apeelz
Practice Safe Computing
Sometimes, the planets align and you get handed a project like Apeelz: an idea elegant in its simplicity, practicality and usefulness. Mac owners are notoriously particular about their computers-- both the insides and the outsides-- and that’s where Apeelz came in. Apeelz were a very thin sheet of a flexible, naturally clingy, self-healing material die cut in the exact diagram and shape of each section of an Apple laptop.This innovative product protected laptops from scratches or mars in almost any way; special die cuts were provided for wrist guards, track pads and more. A limited budget meant upping the “bang for the buck” factor exponentially so retail was out. Instead, Apeelz went directly to its market via on-line sales through its website. The initial response was good, and word of mouth changed that to really good.So good, that it caught the notice of Apple who promptly had lawyers sending letters with phrases like: “copyright infringement” and “cease and desist”. Unfortunately, this time, Goliath won.
Broadstream
Bridging The Digital Divide
Another tech company, BroadStream, provided secure point-to-point data transmission between users. The idea behind their corporate identity was to show two seemingly disparate items joining together like interlocking puzzle pieces; two things coming together, as in a point-to-point data transmission. That shade of blue was chosen as a play on part of the client’s name, Broad STREAM, and intended to evoke an image of water.
C.H.E.E.R.S.
Because It All Starts With An Idea
Entrepreneurs are the life’s blood of this business. Yet there are agencies that won’t work with them preferring instead to stick with a “known” client. At Glyphix, we say: “bring ‘em on!” These are the clients who will truly partner with you in their venture. CHEERS was just such a client.As the “green” revolution started rolling, these entrepreneurs saw the connection between energy efficiency and the homebuilders’ and homeowners’ wallets, and the California Home Energy Efficiency Rating System was created as a way of directly tackling that problem.CHEERS is an advanced data collection processing system that will measure, record and analyze the energy usage in a home and help figure out ways to curb that usage, protecting the environment and the developers’ or homeowners’ budgets. We’re proud to have been there at the beginning to help CHEERS with everything from their corporate identity, brochures, POP displays, on-site signage, a sales training program and a highly interactive website.
Coffee, Tea and Me
Latte, Rinse, Repeat
Two of the great things about this business is the diversity of projects we get to work on and innovative products people come up with that need design and marketing work. Coffee Tea or Me is a local manufacturer and distributor of a full line of skin care and beauty products for men and women with coffee as an ingredient.Apparently coffee is beneficial in fighting cellulite, exfoliation of dead skin cells, and in making hair soft and shiny. Glyphix worked with Coffee Tea or Me on their product labeling and packaging.
F.O.C.U.S. (Families Over Coming Under Stress)
Pre-emptive Therapy
Sometimes an opportunity comes along to work on projects you just feel good about doing regardless of budget. For Glyphix, the FOCUS project was one of those. FOCUS, the Families Over Coming Under Stress program was started in the wake of the events on September 11, 2001 with the specific goal in mind to help military families overcome stress.This UCLA-sponsored program was implemented on military bases as an aid to prevention of family issues and further targeted the individual who would not normally seek counseling or therapy. The themes of patriotism and family resonated with us and we undertook the logo design project. The budget was small, but the satisfaction of having helped, even a little, was tremendous.
Greenflash Technologies
This Will Make Your Garden Grow
Green Flash, a start-up company, is an amazing agri-business product that is highly technical but does a simple job; and it does that job incredibly well. Our challenge was to create a corporate identity that could be symbolized by something simple and universal so that it could be utilized in sizes ranging from very small to very large and visually translate across languages and cultures.The logo chosen was a stylized, lower case g that incorporated a leaf design - simple and universally recognizable. Once the corporate identity was set, Glyphix used it as part of the packaging/labeling of the GreenFlash product, as well as corporate literature and collateral materials.
Karma Krunch
Experience Nirvana
Karma Krunch is a small, local food company that distributes bags of a delicious confection of puffed corn coated in caramel and topped with a drizzling of chocolate. A company with a strong sense of social consciousness, Karma Krunch donates a portion of every bag sold to charity. Glyphix stepped in and helped Karma Krunch with a new label design more suited to the multifaceted nature and philosophy of the company and product than what they had before.
L.E. Smith Glass
A Company Whose Glass Is Always Full
When Glyphix started working with the L.E. Smith Glass Company it was quickly approaching its 100th year in business. There’s a lot to be said for that type of longevity; it speaks of a quality product, good management and loyal customers, and requires a kind of reverence in its marketing to reflect that.While scouring the company’s thorough and impeccably maintained files, we were fortunate to have found a document bearing the signature of the company’s founder, Mr. L. E. Smith himself, and we knew we had the basis of the company’s new corporate identity. With the style and tone set, we translated it across a wide variety of corporate literature, product catalogues, packaging and more.
Lancelot Real Estate
It’s Only A Flesh Wound
Being the big fish in Los Angeles’ cutthroat commercial real estate pond means an endless cycle of networking the players, repping the right properties, negotiating, making the deals, making sure the deals don’t fall out, and collecting the big commission checks. That kind of player deserves to be at least a little showy-- but classy, not flashy.The identity Glyphix did for Lancelot is just that. The logo incorporates the image of a mounted knight with his pennant high in a rich gold color against a field of earthy brown. The stylized font augments the intended feeling. Overall, the name and corporate identity is evocative of the kingdom of Camelot. A listing any broker would love to have.
MMLG
Navigating the Regulatory Maze
Here in California, the laws regulating medical marijuana dispensaries are constantly evolving. The Medical Marijuana Law Group was created by the Fenton | Nelson law firm to assist new dispensaries grow their businesses while staying compliant with these ever-changing laws.Our experience in the medical marijuana industry made us the perfect partner for MMLG’s emerging business. We provided a logo and preliminary website to start, and are looking forward to creating advertising which will make MMLG the first stop for every successful dispensary.
Montage Development
Glyphix Hits A Home Run
Montage builds homes. Glyphix markets those homes. Families buy those homes and move into them. Everyone lives happily ever after. It’s a success story that’s been going on for over five years with no end in sight. More specifically, Montage Development builds single-family residential home developments all across Southern California.Each of these “Montage villages” are also unique unto themselves, some with community swimming pools, pedestrian paseos, or clubhouses. And all constructed to an exacting standard. This business relationship has helped sell hundreds of homes to families at affordable prices.For Glyphix working with Montage means a great deal of work on each “village”, plus an open minded and cooperative management team willing to try different marketing approaches to get their message out.Everything from website design, outdoor and print ads to direct mail pieces, collateral materials and corporate newsletters have been designed by Glyphix. In a market like we've been experiencing lately, we are particularly proud of the ongoing success of our relationship with Montage. As long as Montage keeps building homes, we’ll be there to make sure they get sold.
Morpheus Music
Music in The Key of Cool
Morpheus is a really cool name and there’s no sense in even trying to deny it. Say it; Mor-phe-us. It rolls off the tongue with a pleasant mixture of vowels and consonants arranged in a rolling, rhythmic set of syllables. According to mythology, Morpheus is the god of dreams…there’s that “really cool” thing again.So, an indie label featuring the music of The Rat Pack, torch songstresses and jazz named Morpheus Music has got to have a logo, album covers, print ads and a website that makes you step back and say; “Whoa! That’s pretty f***ing cool.” Mission accomplished!
Qi-Te House
Just Go With The Flow
One of the great things in this industry is that everywhere you look and everyone you meet can be a potential client. At Glyphix we’ve had the opportunity to work with clients that came to us in some pretty unique ways, for example: friends and family; contacts at religious institutions; even walking through a mall on the weekend garnered us a fun, long standing account. But, I think the most unique way is through a hobby.One of the partners at Glyphix stays in shape by practicing a grueling physical regime including a lot of the martial arts. He started attending classes and sparring as one of a class of students studying under a master located in Santa Monica. Well, one thing leads to another and shortly thereafter Glyphix is working on a logo, collateral material, packaging and a website for QI-TE, a blend of tea intended to strengthen and enhance a student’s abilities.As the wise men say, “everything happens for a reason”.
Secos
A Real Protection Racket
In our kick-off meeting, "strength," "security" and "protection" were the adjectives used by the folks at Secos in relation to their security software product. Secos, a Japanese based company, needed a corporate identity that could convey just that. The image of a classical Roman warrior holding a shield in a defensive position worked. And it worked on the secondary level of being iconic, unique and unmistakable, and conveying the right message in any language and at any size.
Stansport
Embrace Your Inner Neanderthal
Stansport is a manufacturer and distributor of camping and other outdoor recreational activities products. Since working with Glyphix on a new logo design and some product packaging, Stansport has become a staple in the industry and can be found in stores nationwide.
Western Commercial Bank
A Neighborhood Bank Generates A Lot Of Interest
Becoming a successful bank is a balancing act. If you’re one of the “big boys”, you can rely on the strength of your brand to carry you. If you’re a local bank serving the needs of a specific community and are surrounded by the “big boys” you have to do things a little differently. Glyphix’s client, Western Commercial Bank, took that approach and really worked it to their advantage. As part of their neighborhood outreach, WCB featured the works of local artists in their branch on a rotating basis.Sure, it’s a small thing, but it made the statement to the community that WCB was a part of them, a member of their community. In addition to their corporate identity, collateral materials including POP displays and brochures, as well as a direct mail campaign, Glyphix also designed the frames surrounding the art.
Western International Media
The Biggest in the Business
Western International Media was a visionary company and a giant in the communications industry. In its time, WIM had over 40 subsidiaries and 39 offices worldwide; all of which were created to serve as a resource to advertising agencies. At its height, WIM had annual billings in excess of $12.5 billion, making it the largest media management company in the world. Glyphix was fortunate enough to do a great deal of work with WIM, including a truly great corporate brochure and collateral material.Further, as the relationship grew, WIM started using Glyphix as a resource for their clients, including South Western Bell, Marriott Hotels and other A List accounts; we designed the web portals for those clients to use in accessing WIM. All in all, it was a privilege to have worked with and been associated with them.
WiFi Seeker
It Says What It Does and It Does What It Says
The secret to great packaging is this: there is no secret. Instead, there are focus groups and surveys and data gathering and analysis and revisions and then more focus groups and…well, you get the picture. Packaging should not be complicated; it should be simple and evocative; which is what Glyphix did for WiFi Seeker. A simple product with a one-button operation, the WiFi Seeker was created to point laptop users in the direction of the strongest WiFi signal.The elements Glyphix used in creating their packaging were equally simple, a hand drawing of a man with rolled up sleeves indicating a worker, his pose is strong, bold and towering compared to the cityscape in the foreground. Yes, thanks to the WiFi Seeker, this everyman worker can continue being productive with his laptop despite the best efforts of the city to thwart him. Technology triumphs once again.
inQ
Closing The Deal Again and Again
inQ, now known as TouchCommerce, is an absolutely amazing company with a unique service to offer. Stated as simply as it can be, inQ, will become Company X’s back room and off site sales force by converting casual shoppers into actual buyers and up sell actual buyers into spending more. With a focus on the telecom/cable, financial services and retail industries, inQ boasts an impressive track record of performance.For Glyphix, inQ was a complete soup to nuts branding opportunity; and we took full advantage. Glyphix designed everything from the corporate identity and stationary package to brochures, collateral and corporate communications to ad campaigns and their website.
insync Technology
No Singing. No Dancing. Just Solutions.
With the seemingly endless tech boom of the mid-90s, it appeared as though new technology-based companies were springing to life on an hourly basis. The question, from a purely marketing perspective, became how to distill the essentials of what the company did and make it understandable by low- (or non-) tech decision makers.In the case of insync, a provider of somewhat esoteric services to companies by way of forensic accounting, (told you it was esoteric); accounting software recommendations, online security issues and more. Our solution was to downplay the tough to understand parts and focus on getting potential buyers to recognize the net benefits insync would provide to them.The clarity that direction provided carried over into Glyphix’s work the corporate identity package, brochures, sales collateral materials and web design.
