Glyphix. The creative group you thought you’d never find.
Vehicles.
Segments.
Special Sauce.
21st Century Insurance
The Big Leagues
Glyphix had been in business for a few years when the chance came for us to start playing on another level; 21st Century Insurance was shopping for a new creative agency to handle their entire account. Up to this point Glyphix had done a good number of projects for well-known clients, but those were usually limited to specific projects so working with a high profile client wasn’t new to us, but handling an entire account was.After learning that Glyphix had won the account, we faced the problem of how to handle it. We added staff, reorganized our internal structure, and braced ourselves for the challenge of our collective careers. During the four-year period that Glyphix had the 21st Century Insurance account, we did virtually everything that could be done as it relates to marketing, including ads, direct mail, television, outdoor, collateral, corporate communications, and so much more.The scope of our work encompassed everything that 21st needed or could have a need for – soup to nuts, A to Z, alpha straight through to, and including, omega. There’s no question the account challenged and taxed us, but it also helped to make Glyphix one of the best design/marketing/communication firms in the area.
Barry's Tickets
Making A Case For The Barter System
Budgets are important to an agency, but in retrospect, I wish Glyphix had bartered our services for some of Barry’s Tickets product: Wicked at the Pantages, Lakers seats for the last game of the series, concerts at the Greek, Gibson Amphitheater and more. Instead, we just took their marketing budget and designed on- and off-line direct mail pieces, outbound e-mail blasts and more; all easily updatable by the client for future mailings.
C.H.E.E.R.S.
Because It All Starts With An Idea
Entrepreneurs are the life’s blood of this business. Yet there are agencies that won’t work with them preferring instead to stick with a “known” client. At Glyphix, we say: “bring ‘em on!” These are the clients who will truly partner with you in their venture. CHEERS was just such a client.As the “green” revolution started rolling, these entrepreneurs saw the connection between energy efficiency and the homebuilders’ and homeowners’ wallets, and the California Home Energy Efficiency Rating System was created as a way of directly tackling that problem.CHEERS is an advanced data collection processing system that will measure, record and analyze the energy usage in a home and help figure out ways to curb that usage, protecting the environment and the developers’ or homeowners’ budgets. We’re proud to have been there at the beginning to help CHEERS with everything from their corporate identity, brochures, POP displays, on-site signage, a sales training program and a highly interactive website.
Digital Insight
A Look Behind The Curtains
Digital Insight is a company whose strength really is in numbers: 5,000 financial institutions, 7,000,000 small businesses, and 25,000,000 individual consumers currently use their products. Digital Insight is the leader in providing online banking services to mid-market banks and credit unions and offers a host of applications for consumer and business banking online.Glyphix worked with DI on numerous projects, including trade show booths and support collateral, ad campaigns (for DI as well as individual banks that contracted with DI), a DVD of digital assets which provided support collateral to member banks, customer promotional materials and contests, website, and much more.Obviously Glyphix can’t take all the credit for their meteoric rise, but the years in which Glyphix and DI worked together, were DI’s most productive; at least, that is, until they were bought by Intuit in 2007.
Greenflash Technologies
This Will Make Your Garden Grow
Green Flash, a start-up company, is an amazing agri-business product that is highly technical but does a simple job; and it does that job incredibly well. Our challenge was to create a corporate identity that could be symbolized by something simple and universal so that it could be utilized in sizes ranging from very small to very large and visually translate across languages and cultures.The logo chosen was a stylized, lower case g that incorporated a leaf design - simple and universally recognizable. Once the corporate identity was set, Glyphix used it as part of the packaging/labeling of the GreenFlash product, as well as corporate literature and collateral materials.
Lavi Industries
Historians Dispute Ad Campaign
Every business owner likes to believe that their company is great, interesting and exciting. In turn, every ad agency or marketing firm is willing to let them, no matter how mundane the service or product the company offers actually is. Such was the case with our client, Lavi. Lavi manufactures and distributes the Beltrac; a series of short pylons attached at top by a belt that unwinds as the pylons are stretched across short distances.These devices are used as dividers and to create artificial “lanes” for the direction of foot traffic in places like airports and theaters. Taa-daa! Not terribly glamorous, but effective, efficient and necessary. The marketing of this product is through industry magazines that are typically full of boring, boxy, ads with little bounce or excitement to them.And that’s where Glyphix pivoted and went in the opposite direction. Using clever humor in placing Beltracs in odd or unexpected places, such as those seen over there to the left, immediately set Lavi and the Beltrac apart from almost anything else in the publication. The marketing campaign, comprised of a series of ads and direct mail pieces, became so popular and successful that Lavi’s clients started requesting posters of the ads to hang in their offices.
Montage Development
Glyphix Hits A Home Run
Montage builds homes. Glyphix markets those homes. Families buy those homes and move into them. Everyone lives happily ever after. It’s a success story that’s been going on for over five years with no end in sight. More specifically, Montage Development builds single-family residential home developments all across Southern California.Each of these “Montage villages” are also unique unto themselves, some with community swimming pools, pedestrian paseos, or clubhouses. And all constructed to an exacting standard. This business relationship has helped sell hundreds of homes to families at affordable prices.For Glyphix working with Montage means a great deal of work on each “village”, plus an open minded and cooperative management team willing to try different marketing approaches to get their message out.Everything from website design, outdoor and print ads to direct mail pieces, collateral materials and corporate newsletters have been designed by Glyphix. In a market like we've been experiencing lately, we are particularly proud of the ongoing success of our relationship with Montage. As long as Montage keeps building homes, we’ll be there to make sure they get sold.
Royce Medical
Helping Doctors Help Patients
In the medical profession there are a number of revenue streams available to doctors besides fees for service. Doctors can be independent contractors by acting as a sales force for medically related products. Such was the case, and challenge, of working with Royce Medical. In a sense RM was actually two clients in one; they had two different markets requiring two distinct messages delivered in two formats.Royce’s primary goal was to sell their line of high-end braces to doctors who would use them on injured athletic patients. Secondarily was selling the patient on the Royce Medical brand of braces.Two markets, two messages, two formats. For physicians, Glyphix created a series of ads for medical journals raising awareness of the RM brand and alerting doctors to a potentially lucrative revenue stream; complementary trade show graphics were also used. Additionally, Glyphix created a Frequently Asked Questions folder, product sales sheets, brochures and a direct mail campaign.
Safeway Insurance
Fifty Years of Security
Glyphix has been handling the Safeway Insurance account for several years now and has created and produced work in most every manner and medium imaginable, including direct mail, billboards, bus shelter posters, bus signage, corporate communications and collateral to policyholders, in office POP displays, brochures, welcome kits, trade show graphics and collateral, and more.For a promotional campaign using “Blanco”, star of the Chicago Fire major league soccer team, Glyphix designed new Safeway signage for Toyota Park, the stadium of the Chicago Fire, produced television commercials, radio and print advertising in English and Spanish, created digital media for use during Fire home games, developed supporting materials and a ton of other stuff. All told, it’s been a mutually beneficial, productive, but exhausting, few years.
Syncor
Dressed To Sell
Here at Glyphix, we get the most enjoyment out of our work when it has a definable impact, such as our work with Syncor. Made up of roughly half a dozen divisions, Syncor needed a full rebranding effort in order to provide a cohesive look and feel to all their operations and to position them as an attractive company to Wall Street.So we started at the bottom and worked our way up and by the time we were finished, Syncor and all its divisions had what they needed and more; everything from a new corporate identity complete with style guide, ad campaign and brochures for all divisions to newsletters, corporate communications and outbound/community projects were completely redone.All the pieces meshed and worked both individually and as part of a whole. Now, I don’t want to mislead or over emphasize our efforts, so suffice it to say that Syncor was purchased by Cardinal Health about a year and a half later.
United Imaging
David vs. Goliath And His Brothers
How can an independent retailer like United Imaging compete against the big dogs in the marketplace? Strategy. United Imaging is a small, local distributor of office supplies who needed a sales boost. Glyphix’s strategy was to play up the “local” aspect; make businesses in the immediate area aware that UI can compete, and occasionally surpass, on a price, availability and delivery basis with the Staples and Office Depots of the world.The direct mail campaign and truck signage was all they needed to boost their sales to reach their goals. Getting to know your clients on a deeper level than “the Office Depot guy” can ever do will go a long way to leveling the playing field.
insync Technology
No Singing. No Dancing. Just Solutions.
With the seemingly endless tech boom of the mid-90s, it appeared as though new technology-based companies were springing to life on an hourly basis. The question, from a purely marketing perspective, became how to distill the essentials of what the company did and make it understandable by low- (or non-) tech decision makers.In the case of insync, a provider of somewhat esoteric services to companies by way of forensic accounting, (told you it was esoteric); accounting software recommendations, online security issues and more. Our solution was to downplay the tough to understand parts and focus on getting potential buyers to recognize the net benefits insync would provide to them.The clarity that direction provided carried over into Glyphix’s work the corporate identity package, brochures, sales collateral materials and web design.
